THEIR BRAND ETHOS
The ELLE Jewelry customer is someone who is aware of herself and what she represents. She is a leader and self-purchaser who uses fashion and beauty to express herself in every aspect of her life. She values personal freedom, self-expression, and the pursuit of individuality. She values the minimalism of our ideas for their thoughtful simplicity.
Their philosophy is to bridge the gap between the contemporary and the classic, to merge the modern with timeless. ELLE Jewelry is more than just accessories. They believe that ultimately jewelry should be a personal expression , a way of celebrating a woman’s unique and beautiful individuality. Their Brand promise is to be fashionably classic while offering affordable luxuries.'
THEIR UNIQUE STYLE
They believe style has no price tag: Those who have it make the low look high and the high look cool. They believe a well-dressed woman with nothing to say is just a mannequin with DNA. They believe it’s not your personal style if it belongs to your stylist. They believe in fashion and all its glorious paradoxes: smart and superficial; exclusive and inclusive; fun and serious; art and commerce.
They believe clothing without accessories is like a party with no cake. They believe in beauty, as both a science and an art. They believe age-appropriate fashion isn’t appropriate at any age. They believe cool is elusive and yet never to be chased. They believe getting dressed should be an adventure, not a chore. They believe in the old guard, the new guard, and the avant-garde.
THEIR JEWELRY COLLECTION
Using fashion as benchmark for creative inspiration, ELLE Jewelry designs reflect the most up-to-date and ready-to-wear trends. Like the pages of ELLE magazine, ELLE Jewelry evolves from season to season, as colors and fashion trends change. The ELLE Jewelry collection offers a distinguished look and edge that is chic, modern, and bold. Ultimately, they believe accessories should be a personal expression, away of celebrating a woman’s love of style!
925, THE PRECIOUS NUMBER
Sleek, expressive and definitely chic, the ELLE Jewelry Collection is lovingly crafted from only 925 Sterling Silver. Each piece understands modern elegance and delivers luxury without being pretentious. The collection reigns in sensuality, simplicity and subtlety.
Each ELLE Jewelry Collection piece is finished with a layer of palladium and a layer of rhodium. This double combination promotes shine and durability, with hypoallergenic materials that resist tarnishing.
» PALLADIUM is a soft silver-white metal that resembles platinum.
» RHODIUM is a precious white metal, is used to give the jewelry a white color.
ELLE Jewelry features a signature created ruby trademark, which poignantly symbolizes a woman’s inner strength and beauty. The ruby is set in a square motif and its location changes with every piece, adding a personal touch with a beautiful and unique meaning for the woman who wears it.
THE COLLECTION STONES
The ELLE Jewelry Collection associates Sterling Silver with many different types of stones designed for the resolutely modern women with effortless style. This is jewelry that can be worn on a daily basis with many colors, materials, and for all occasions, whatever the mood and style.
» SEMI-PRECIOUS GEMSTONES: Topaz, Amethyst, Peridot, Citrine
» PEARLS: White, Grey, Pink, Champagne
» CUBIC ZIRCONIUM: Micro Pavé
» OPAQUE GEMSTONES: Agate, Turquoise, Quartz, Tiger Eye
» MOTHER OF PEARL: The indescent coating on the inside of oyster shells
» CRYSTALS: High-quality glass resembling rock crystal